On Sunday, our weekly delivery of Forkit (aka the best pre-made meals in NZ) was stolen from our doorstep.
Some dusty lady waited for the courier driver to drop off the meal, jumped our office’s fence and took the box.
The boys are left without lunch for the week.
Devastating scenes.
The good thing is, our neighbour has a solid security camera set up, meaning…
We now have some BANGER footage to make content with.
You best believe that if she’s going to steal from us, we’re going to use her to make MORE money.
Ads, emails, social posts…
We’re going to turn her into a meme and run it up for our client..
I saw a good example of this on LinkedIn a few months ago. A lady had her store ram raided and turned the CCTV footage into a post that ended up going viral.
She turned a negative into a positive, bringing more eyes to her brand (and probably more sales).
We’re going to do exactly the same.
I’ll keep you posted.
Remember:
When life gives you lemons, you need to make lemonade.
And in the world of marketing, our lemonade is juicy and profitable content.
For a marketing team who knows how to meme, click below:
Lachlan