Something that you can implement immediately to help improve the chances of clients seeking you out for business?
A little thing I like to call:
Easter egg marketing.
Google’s definition of easter eggs in a gaming context:
“In the context of video games, an Easter egg is a hidden, undocumented feature, message, or image designed by developers to be discovered by players”
The same way you used to hunt out easter eggs while ripping Ratchet and Clank on your old PS2?
You can apply with your business to get high quality leads to find you.
Easiest way to apply this strategy:
Include your business name in the work you do for clients.
We do this on the websites of our clients.
At the bottom of each website, we drop a subtle (linked) plug back to our own site.
It might not seem like much, but last year we actually ended up getting a solid client from this exact method.
This guy was browsing our client’s website, saw the name, and reached out to us.
Six months later, the relationship is still going strong.
We’ve applied this to the work we’re doing with our own brand, Ordinary Mushrooms.
On the packing slips on each of the orders that go out, we have Frisson Media as the sender.
I contemplated changing this to Ordinary Mushrooms for “professionalism”, but it seemed like a waste.
It would essentially be patching an already proven client acquisition method.
If customers of Ordinary Mushrooms love our marketing, buy from us, and see Frisson Media on their package?
There’s a chance they’ll reach out to us for a partnership with their business.
Scatter your own “easter eggs” into the work you do for clients.
You might end up signing big deals out of it.
For more on marketing, book a call with us below:
Lachlan