Having emphasis on the story of who you are as brand founders can have HUGE upside for driving conversions and growing your brand.
It aint always about your customer…
Sometimes, they buy because of their connection to YOU.
They understand your story. They see and feel your vision and mission for the brand. They might have even been in the same position and can personally relate to your struggles etc…
There are many cases where you as the brand owner are the hero.
And as we all know…
Everyone wants the hero to win.
This is why founder’s videos work like an absolute treat.
They help people understand that what you’re running is a genuine brand (that feeds your family) and not a faceless corporation…
Especially important for those starting out and working towards their first $1m.
Don’t get me wrong, your brand needs to provide tangible solutions to tangible pain points…
That’s obvious.
But building a PERSONAL relationship with your customers goes beyond your physical product range.
It comes down to you.
Leverage your story. Create a genuine brand. And along with your banger line up of products…
Sell people on you.
Do this and they’ll be more likely to stick with you through thick and thin.
For a marketing team who can help leverage YOU in your marketing, click below:
Lachlan